I have to admit I have no idea what it's good for yet, but many of my social media savvy colleagues have joined. I hear them talking about whom they are "following." Makes them sound like stalkers, but they swear it's business.
In the coming weeks I hope to weed through the morass of young’uns talking about what they are eating, doing, watching etc. to find the golden nugget of a business purpose for this tool.
If I do, I will keep you posted. Meanwhile, I'd love to hear how Twitter has helped you become a better marketer.
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