Working with your (internal) editor
I start out the same way. First, I turn the little editor in my head on low and just let the words flow. Without a gate on the words I put on paper, I can come up with some clever and funny phrases. (At least I think they are.) At this stage I meander a bit but I don’t worry about it. Fixing that comes in the next step. For now, I’m just having fun.
Then I turn my editor up a little bit and look for the pieces that don’t support my, or really my client’s, main message. It never fails. The first bits to go are the clever little phrases that I love so much.
“But they will catch the prospect’s attention,” I argue with this second-level editor.
“But they detract from the message,” she (or is it me?) argues back. “Save it for your blog!”
She always wins. Actually I let her win because it’s good for my business.
Finally, I turn the editor on high and look for words that are not quite right, grammar mistakes, and cumbersome phrases. I really dislike this editor because she hates everything I write. I don’t always let her win because I know that sometimes the client and I are smarter than she is. But, more often than not she has a point and my writing is better when I take her advice.
All the best!
P.S. My mental health is just fine and I am not really sitting at my computer arguing with myself – most of the time.