Google+ The Marketing Survivalist: I Blog Therefore I Am

I Blog Therefore I Am

Reading the tweet stream of a new follower, I ran across an interesting article from @goforbiz101 entitled Blogging is Dead – But Long Live the Blogosphere.

They make some valid points. Here’s my favorite quote:

Heck, most people blogging today are consultants being told by consultants to blog (and even those consultants learned that from other consultants).

That might be true. Most of the people I follow use Twitter as not much more than a syndication service for their blogs. (BTW, it works really well for that!)

Valid points aside, there are a number of reasons I still blog. One of my motivators is that there is another Melissa Paulik.

Yes, it’s true. In fact, there may be even more than one more out there. One in particular lives in the general vicinity of where I grew up.  We even look similar – blonde hair, blue eyes, that sort of thing.

I’ve never met her. I’m sure she’s a nice person – at least she hasn’t done anything online to tarnish our name. But she’s not me.

Blogging ensures that MY persona is online so that when a potential client Googles me, enough of me will show up to counter balance her persona. Hopefully, they can tell the difference.

At the end of the day, we’re all a dime a dozen whether we share our name with someone else or a hundred someone elses. (I always felt bad for the Jim Smiths of the world.) Blogging is one more way to say. “Hey, I’m here!”

For those of you who blog, what’s your primary motivation*?


*My doppelganger isn’t my primary motivation. Just one of many.
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