Google+ The Marketing Survivalist: Channel Professionals: Can You Break the 80/20 Rule?

Channel Professionals: Can You Break the 80/20 Rule?

I posted this question recently on the Partner Manager Alliance Program (PMAP) group on LinkedIn:

As I think back over my career and all the channels I've been involved with, the one constant is the 80/20 rule - 20% of the partners contributed 80% of the revenue. (Actually, there might have been one situation where it was 90/10) In these organizations, a lot of time was spent discussing how to get the 80% contributing more. 

Is it possible? I know everyone on this list can share probably share channel enablement strategies designed to achieve the goal - but have you ever seen it happen?

Unfortunately, that group seems to have a lot of lurkers and not much discussion - yet.

Still, I'd love to hear what those of you who are channel managers or channel strategists think about the 80/20 rule. Can it be broken?

Feel free to share your thoughts here, or visit the group on LinkedIn.

Digg Technorati Delicious StumbleUpon Reddit BlinkList Furl Mixx Facebook Google Bookmark Yahoo

No comments:

Post a Comment

Search This Blog

Rank or Vote for This Blog