tag:blogger.com,1999:blog-3334795071638391711.post1453318941826851990..comments2023-09-17T03:01:05.063-07:00Comments on The Marketing Survivalist: Friday Dilemma - Champagne Taste, Beer BudgetAnonymoushttp://www.blogger.com/profile/17975146450107615036noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3334795071638391711.post-57363632503341282412009-03-25T07:54:00.000-07:002009-03-25T07:54:00.000-07:00Hi Melissa,In situations like this, a healthy does...Hi Melissa,<BR/>In situations like this, a healthy does of pragmatism is the best cure. First step should be a realistic review of the financial condition of the firm your with. Is there sufficient free capital in place to even fund an adequate mktg budget? Chances are slim that firms in today's economy are going to borrow their way into a budget.<BR/><BR/>From there, a serious effort at a structured investment model approach to your marketing plans should be prepared and discussed with the rest of the management team. YOur asking to utilize precious funds that could be earmarked for many needs, can you demonstrate a return on that investment great enough to place your needs for this spend at a higher level of priority than other mission critical options on the roadmap?<BR/><BR/>Last is an unclouded view of the team you are working with. If you have done 1 & 2 above and you feel you have made a sound case that still is not resonating with your colleages, it may be that they are just not at a business maturity level to make a decision your asking them to make.<BR/><BR/>If you wind up here (and bringing in more seasoned mgmt isn't a viable alternative) then a new job may be the best answer of all.<BR/><BR/>Your friend from the trenches,<BR/>JackAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-3334795071638391711.post-64875959040304655902009-03-24T18:36:00.000-07:002009-03-24T18:36:00.000-07:00That's a great point! I think a lot of people who ...That's a great point! I think a lot of people who find themselves in an executive position for the first time in their careers don't actually see themselves as execs. Even though the marketer in this example is working for a small company and managing a small staff, they were hired with an executive level title. They need to act the part until it becomes second nature. <BR/><BR/>All the best!<BR/><BR/>MelissaAnonymoushttps://www.blogger.com/profile/17975146450107615036noreply@blogger.comtag:blogger.com,1999:blog-3334795071638391711.post-70932863201743582352009-03-24T12:51:00.000-07:002009-03-24T12:51:00.000-07:00This is a fun one. I'm going to assume that near-t...This is a fun one. I'm going to assume that near-term your best play is to stay at the small company. I would engage the CEO in frequent, serious expectation-setting and priority-setting sessions...which should have been done as part of the interviewing process, but should be done periodically anyway.JMLhttps://www.blogger.com/profile/06619607202211472774noreply@blogger.com