tag:blogger.com,1999:blog-3334795071638391711.post7639468993605283590..comments2023-09-17T03:01:05.063-07:00Comments on The Marketing Survivalist: Text Messaging as a Marketing Medium?Anonymoushttp://www.blogger.com/profile/17975146450107615036noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3334795071638391711.post-74083263612727709032008-07-01T13:48:00.000-07:002008-07-01T13:48:00.000-07:00I agree with Mike... saw similar points made in a ...I agree with Mike... saw similar points made in a LinkedIn conversation on using social media to pitch reporters. One reporter noted that LinkedIn is ok because it's professional. Facebook, however, is a far more personal network. <BR/><BR/>I'd put text messaging in that same highly personal camp. It's not direct mail that comes to your mail box or email to -- it's an interruption that comes to your hip, or your purse or your pocket. Never, never, never without permission!<BR/><BR/>And with permission, and the offer of something of value, you'd have to think it'd be highly effective.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3334795071638391711.post-46087978437403504982008-07-01T13:33:00.000-07:002008-07-01T13:33:00.000-07:00Mike brings up a point that can't be stressed enou...Mike brings up a point that can't be stressed enough. No matter how I feel about text messaging, it's a matter of contacting the customer in the way they want to be contacted. Thanks Mike!Anonymoushttps://www.blogger.com/profile/17975146450107615036noreply@blogger.comtag:blogger.com,1999:blog-3334795071638391711.post-13998059902547908052008-06-30T07:33:00.000-07:002008-06-30T07:33:00.000-07:00The problem isn't with the medium of text messagin...The problem isn't with the medium of text messaging, however, but how the medium is used.<BR/><BR/>For some people (me included), I'd love to have something as silly as dental appointment confirmation handled via a couple of silly little text messages rather than a couple of phone calls. So my dentist should make me aware of that possibility and let me *opt in*.<BR/><BR/>And your dentist A) should have opted in for you and B) should let you easily -- nearly effortlessly -- opt out.<BR/><BR/>But once marketers start treating text messaging like direct mail, we're going to have some serious damn problems. (Of course, I'm not even sure that's legal because most people have some cost associated with receiving text messages.)Anonymousnoreply@blogger.com