tag:blogger.com,1999:blog-3334795071638391711.post9174376704231114182..comments2023-09-17T03:01:05.063-07:00Comments on The Marketing Survivalist: Selling Social Media InternallyAnonymoushttp://www.blogger.com/profile/17975146450107615036noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3334795071638391711.post-87881166846095366612008-07-01T13:54:00.000-07:002008-07-01T13:54:00.000-07:00Hi Melissa,I work for an interactive agency and am...Hi Melissa,<BR/>I work for an interactive agency and am looking to figure out how we can better leverage social media within the enterprise. In any organization where "knowledge management" is key, tools like wikis, discussion boards and forums for our employees can very much line up with company objectives for reusing content and tapping into the knowledge pool to do a better job on projects. Do you have tips/advice for approaching executives who may not be so open to the ideas on ROI and other benefits from leveraging these tools? Thanks in advance and great blog, which I stumbled upon from @mjkeliher on twitter. Thanks in advance.<BR/>Best,<BR/>Adamadamcohenhttps://www.blogger.com/profile/03637344107273278348noreply@blogger.comtag:blogger.com,1999:blog-3334795071638391711.post-49479038579473290582008-06-23T11:16:00.000-07:002008-06-23T11:16:00.000-07:00This is becoming a pretty hot topic these days I i...This is becoming a pretty hot topic these days I imagine. Try selling the benefit of social media to an old-school law firm run by "extremely" old school, silver-fox big-wig firm partners, some of which don't even use a PC! <BR/><BR/>It was tough, but by using terms and situations that were familiar to them? and steering clear of even using words like social media, blogs, podcasts, etc, they were very much more receptive and open to discussing. By not making them feel stupid or "behind the ball" so to speak in technology, and appealing to their intellect by speaking their lingo, blogging all of sudden made sense... or developing a extranet portal to engage clients, all of sudden was a novel idea.<BR/><BR/>Good article!<BR/><BR/>David L.<BR/>www.sprawlware.comdlawyerhttps://www.blogger.com/profile/06234439691780376388noreply@blogger.com