Your Value Proposition Stinks!

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I hate to say this, but the value proposition statements of most technology companies are pretty weak. I hate to say it because it’s marketing professionals like me who write them. So many of us write silly sounding (to everybody but us) little statements about how we’re the leader in some such technology or industry. Where’s the value in that?

Even those of you who have a statement that talks about the value you provide to your customers still bury it under your industry leadership statements. Some companies make their prospects dig through paragraphs of verbiage about how great the company is just to try to figure out how this greatness helps them.

Truthfully, I don’t think I ever wrote a good value prop until I started reading Jill Konrath’s books and blog. Now, I like to think I can take a weak value prop and turn it into something pithy and powerful with very little effort.

I highly recommend Jill’s book, Selling to Big Companies, but if you need value prop assistance in a hurry she’s also doing a free value prop webinar on Wednesday. It should be time well spent.

All the best!

Melissa