Social Media Excess
Popular wisdom says that, if you want to have a successful blog, you should blog and blog often. Some even suggest that several times a day is the appropriate amount. But what does such frequent posting say to an individual reader?
If blogging IS what you do for a living, or it’s a major form of advertising for your business, that makes some sense. Blogging often, and all the related “to-dos” involved with a successful social media strategy, are the keys to being noticed. It takes effort to make it through all the social media noise on the web today.
But, before you sacrifice all of your free time (and maybe a little company time too) make sure you know why you are blogging in the first place. And, consider the message you are sending to the individual reader.
I blog because I love to write. That’s why I started and that’s why I keep going. It may also explain why my blog doesn’t lack for posts but could use a user interface overhall.
I also blog because I am developing new professional relationships all the time. I like to think that my blog gives them an introduction to me even before we meet.
When I’m meeting another marketing professional for the first time, I love it when they have a blog. It gives me a sense of who they are and what’s important to them. For potential employees, I get a sense of their personality. Whether you’re amiable, contentious, gregarious or driven – that comes through in how you write.
However, if a potential employee has been holding down a job and posting to their blog a couple times a day, that’s a red flag for me. It means they are either using their employer’s time to do their own business. Or, it means they need to get a life. Either trait could be a problem for me as an employer.
How do you see it?