Hubspot’s site all the time to demonstrate as it’s practically a resource center for its target market. However, I’d like to find a website that most of my technology clients can relate to. How do you take a company like a business software provider or one that provides network security and create a website that puts the prospect first? Better yet, does anyone have an example of a company that has really done it well?As I was trying to make a point with a client about making your website prospect-centered, I realized that I don’t have a truly good example of a B2B website that they can relate to. I use
I asked this question on the B2B Marketing Forum on LinkedIn and got several examples that were very company-centric. That experience only serves to prove the point that as marketers, we are often too close to our products to be a good judge.
If you think you have a site that qualifies as best-in-class for its customer focus, let us know. I don’t really care about design, keyword optimization or any of that. I just want to find one that shouts, “I care about you more than I care about me.”
All the best!