Google+ The Marketing Survivalist: And the Tweet Goes On

And the Tweet Goes On

For those of you who thought I might have forgotten all about my Twitter experiment – I haven’t. Today I have cause for celebration because I finally found some value in Twitter!

I was doing some research on a potential business partner. The service that they offer is designed for IT professionals, mostly younger. It dawned on me that this group is more electronically plugged in than any other.

I used Tweet Scan to search for tweets mentioning the company name. Lots of hits! Probably just a small fraction of their entire customer base, but enough to give me a snapshot of customer perception of the company.

I know the reputation the internet has for allowing customers to skewer their vendor’s reputations. I was pleasantly surprised to see that most of the tweets were positive and simply examples of users helping other users navigate the company’s numerous product options. Digg Technorati Delicious StumbleUpon Reddit BlinkList Furl Mixx Facebook Google Bookmark Yahoo

No comments:

Post a Comment

Search This Blog

Rank or Vote for This Blog