I was doing some research on a potential business partner. The service that they offer is designed for IT professionals, mostly younger. It dawned on me that this group is more electronically plugged in than any other.
I used Tweet Scan to search for tweets mentioning the company name. Lots of hits! Probably just a small fraction of their entire customer base, but enough to give me a snapshot of customer perception of the company.
I know the reputation the internet has for allowing customers to skewer their vendor’s reputations. I was pleasantly surprised to see that most of the tweets were positive and simply examples of users helping other users navigate the company’s numerous product options.
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