Friday Dilemma - Champagne Taste, Beer Budget
I want to find out what you would do, so please respond.
Champagne Taste, Beer Budget
You’ve spent more than a decade working in the marketing department of a very well-known company with a reputation for outstanding marketing. Sure, they make mistakes, but for the most part you’ve learned a lot about how marketing should be done. Having worked in several different areas, you also have a well-rounded background in many aspects of marketing. It is the best start to a marketing career that you could possibly imagine.
Your one frustration is that you don’t seem to be able to move up within the organization. One day, opportunity knocks within a small start-up company looking to lead their marketing effort. You know that the company is strapped for cash as they are just getting the business off the ground. You’re even willing to take a pay cut and work longer hours just to be part of the management team. You’ll have a VP title and report directly to the CEO who is also one of the founders.
After you start in your new organization you begin to realize that the founders are engineers at heart. They really don’t have much experience with marketing, or much respect for the breadth and depth of the marketing function. However, they’ve also worked for large well-run organizations. In short, they understand what marketing can do, they just have no idea of the work it takes to get it done. They want all those glossy brochures, a snazzy logo, a top notch website, placement of your story in the best business publications, and more….they just don’t want to pay for it.
As you sit in your office contemplating your budget (which is about a tenth of what you need) and your staff of two hard-working marketers – fresh out of college, you wonder of you made the right choice.
What are your options? Should you look for a new position somewhere else? The job market isn’t looking too good right now. Should you try to get your old job back? You left on great terms with your former employer, but they aren’t hiring. Plus, you didn’t like your lack of advancement opportunities. Should you try to educate the CEO on what it takes to market a product in your industry? Should you just try to weather the storm and do your best?
What would you do?
P.S. You can still respond to my last two "Friday Dilemmas" if you're feeling like handing out a little career advice to the marketing world. As I mentioned in Wednesday's post, commenting on blogs is a great way to showcase your expertise!
Should You Say Something?
Where Do Your Loyalties Lie?
Posted by Melissa Paulik