New Poll - How do you handle SEO?

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I've been involved in several conversations recently about outsourcing Search Engine Optimization (SEO). In June, I wrote a post on The Perils of Outsourcing SEO. In spite of the perils, however, I am a big fan of outsourcing. It's not a simple project and you can learn a lot by working with the experts.

Today's poll is focused on finding out how you approach SEO projects. Are you working with an outside firm or have you decided to do it yourself? If your SEO project is an in-house job, do you have a focused effort or is it more hit or miss? Or, did you need to click on SEO above to find out what it is?

In addition to voting in the poll, please let us know why you chose the path you are following.