Email Marketing for the Rest of You
Alas, I know that stuff is important, but I’d rather focus on good content and creating a relationship with the prospect. I’m happy to leave the nitty-gritty up to those who are happy to spend their lives dealing with it so I don’t have to.
For those of you who want or need the details, you should add Mark Brownlow’s blog to your “must read” list. Here’s an example of just a few recent posts that you may find exciting:
Outlook 2010: Bad news for HTML email design, but...
Outlook 2007 and HTML email design: a summary
Mobile email: the marketing challenges
For all of you techies out there, go ahead and knock yourselves out. There are tons more where these came from. (And, thank you for doing what you do so I don’t have to.)
All the best!