Are You an Insecure Marketer?
It’s easy to recognize the insecure marketer by a couple of tell-tale traits. Unfortunately, the individual with the insecurity is usually the last to know. See if any of these fit your profile or that of someone you know.
Never asks questions
This marketer will accept any assignment and assure you that he or she understands it completely. They are afraid to ask questions because they are afraid if they do they will show what they don’t know and that you and others will assume they are incompetent.
Never asks for assistance
Not only do they not ask for assistance from their boss, they don’t ask for assistance from their co-workers either. I have seen many examples where insecure, and somewhat overworked, marketers refused to ask for assistance from other marketers who were between major projects. I know the assistance would gladly have been given, but the insecure marketer was afraid of having to share the glory as well.
Doesn’t work well with vendors
If the insecure marketer is a manager, chances are they will have very few vendors. As one marketing manager once told me, “If we hire outside, they will think that we can’t do the work.” He was basically a staff on one for a $100M organization so his statement bordered on the absurd. It also showed some real insecurity.
Not open to ideas from others outside of marketing
The insecure marketer will immediately dismiss ideas from others – especially sales. They will roll their eyes and say things like, “They just don’t understand marketing.”
Skips the debrief stage of most campaigns
Lastly, the insecure marketer will usually skip the debrief stage of their campaigns. If the campaign didn’t work as well as expected, they won’t take the time to dissect what went well and what could be done better next time. If they are required to complete a debrief, they will do it in a vacuum without any inut from others involved in the campaign or with insights to share.
Managing a new, inexperienced marketer is easy compared to managing an insecure marketer. Even the seasoned ones can be a nightmare as they relive the same year of their careers over and over. Their professional skills never get any better and, their people skills seem to get worse as they get more and more insecure over the years as their careers fail to meet their expectations.
So what do you think? Can a manager help an insecure marketer overcome their issues? Or, is their a point of no return when you just have to say, “We have a job to do” and replace the individual with someone who is more eager to learn and participate as part of the team?